One of the most noticeable traits in Nigeria’s investment landscape is the demand for quick traction. Investors want early signs that a business can move. This desire for speed comes …
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Once you understand why Nigerian investors act the way they do, the next step is learning how to meet their expectations. Winning their trust is not about having the flashiest …
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Entrepreneurs often spend time perfecting their ideas, shaping their pitch decks and chasing new market trends. But one skill matters even more in Nigeria’s funding landscape: understanding how investors think. …
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