Uncertainty tests companies first through communication. Markets react to silence and mixed signals faster than poor results. This case shows how structured messaging protected valuation during a volatile period. The …
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In Nigeria’s dynamic business environment, companies often focus on growth, revenue, and market positioning. Yet, one critical area frequently overlooked is investor communication. The way a company communicates with its …
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Investor confidence is often misunderstood as a reaction. Many assume it is formed on the day financial results are released. In reality, confidence is shaped quietly and consistently, long before …
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By Enam Obiosio Nigeria’s investment landscape is expanding, yet a critical gap continues to undermine confidence and participation: investor education. Capital is available, opportunities are growing, and technology is widening …
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Many small businesses worry that sustainability rules are too complex. The good news is that the guidelines were designed to scale. MSMEs can apply them without heavy cost or a …
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The new sustainability governance guidelines create clear expectations for companies. They outline what leadership must do and how the rest of the organisation should respond. The first requirement is strong …
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Sustainability has moved from a trend to a core business strategy in Nigeria. The new guidelines from the Financial Reporting Council (FRC) set a stronger direction for how companies should …
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Calling Nigerian Business Leaders, Policymakers To Embrace Investor Relations As Growth Strategy
By Enam Obiosio In Nigeria’s evolving economic landscape, capital is not always the problem – trust is. From startups to listed giants, too many companies struggle not because investors lack …
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One of the most noticeable traits in Nigeria’s investment landscape is the demand for quick traction. Investors want early signs that a business can move. This desire for speed comes …
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Once you understand why Nigerian investors act the way they do, the next step is learning how to meet their expectations. Winning their trust is not about having the flashiest …