By Olumide Johnson
Director of Public Affairs at the Nigerian Film Corporation (NFC), Mr. Brian Etuk, was a discussant at the 2026 Senior Executive Course (SEC) workshop hosted by the National Institute for Policy and Strategic Studies (NIPSS) in Kuru, Plateau State.
The policy workshop brought together members of the NIPSS Senior Executive Course to examine practical strategies for accelerating the growth of Nigeria’s Orange Economy, with a focus on strengthening institutional frameworks, enabling legislation, and coordinated sector development.
Speaking after the session, Mr. Etuk said that the dialogue focused on identifying realistic and implementable pathways for addressing the operational constraints within Nigeria’s creative industries.
According to him, the workshop generated practical recommendations that could strengthen the operating environment for creative entrepreneurs while reinforcing the institutional architecture supporting the sector.
“The Senior Executive Course Members 2026 workshop at the National Institute for Policy and Strategic Studies witnessed a lively discussion on propelling Nigeria’s Orange Economy forward,” Etuk stated.
He added that participants examined policy frameworks as well as full and delegated legislation required to strengthen the sector’s operational ecosystem.
“Policy frameworks, full and delegated legislations were examined to bolster the operational environment, paving the way for growth,” he said.
DECISION HIGHLIGHT
The policy engagement at the NIPSS signals an emerging institutional consensus that Nigeria’s Orange Economy requires stronger regulatory architecture, coordinated governance frameworks, and deeper collaboration between government institutions and creative sector stakeholders.
DECISION MEMO
The participation of the NFC in the NIPSS Senior Executive Course workshop reflects a strategic shift toward embedding the creative economy within Nigeria’s formal policy architecture.
For decades, Nigeria’s creative industries have demonstrated enormous entrepreneurial energy but have often evolved faster than the regulatory and institutional systems designed to support them. The result has been a sector rich in talent and cultural influence but constrained by gaps in financing structures, legal protections, and long-term industrial policy.
The policy dialogue at NIPSS suggests that Nigerian institutions are beginning to address that imbalance.
By convening a high-level discussion involving the NIPSS, the workshop effectively placed the Orange Economy within Nigeria’s strategic development conversation rather than treating it as a peripheral cultural sector.
Mr. Etuk’s contribution as a discussant at the workshop highlights the NFC’s growing role as an institutional anchor within the country’s creative ecosystem.
The corporation, historically associated with film development and industry support, is increasingly positioning itself as a policy bridge between creative entrepreneurs and government institutions responsible for economic planning.
Mr. Etuk emphasised that the discussions were grounded in practical policy thinking rather than abstract aspirations.
According to him, the workshop examined concrete mechanisms through which legislation and regulatory frameworks can improve the operational climate for Nigeria’s creative sector.
“Policy frameworks, full and delegated legislations were examined to bolster the operational environment, paving the way for growth,” he said.
The emphasis on legislative architecture is particularly significant.
Creative industries thrive in environments where intellectual property protections are strong, financing channels are accessible, and regulatory institutions understand the unique economics of cultural production.
Without those foundations, creative entrepreneurs often struggle to scale their work into sustainable businesses.
The workshop’s focus on full and delegated legislation therefore indicates a recognition that the Orange Economy cannot rely solely on artistic talent or market demand. It requires a supportive policy ecosystem capable of translating creative output into measurable economic value.
Participants at the workshop also emphasised the importance of collaborative institutional engagement.
Mr. Etuk described the policy dialogue as marked by sincerity and a shared national objective. “The dialogue was marked by sincerity and a shared vision for leveraging Nigeria’s creative potential,” he said.
That shared vision aligns with a broader global shift toward recognising creative industries as engines of economic diversification.
Countries across Africa, Europe and Asia are increasingly integrating creative sectors into national economic strategies because of their ability to generate employment, export revenue and cultural influence simultaneously.
Nigeria already possesses one of the most globally recognised creative ecosystems in Africa, driven by film, music, fashion and digital content production.
What has often been missing is a coordinated institutional framework capable of scaling that cultural influence into structured economic growth.
The discussions at the NIPSS suggest that policymakers are now examining how to close that gap.
For the NFC, the engagement underscores institutional continuity under the leadership of Mr. Ali Nuhu, Managing Director and Chief Executive of the NFC.
Etuk acknowledged the leadership support behind the corporation’s participation in the policy dialogue. “Appreciation is extended to Mr. Nuhu for the privilege,” he said.
Ali Nuhu’s administration at the corporation has emphasised collaboration across government agencies and policy institutions, particularly in areas where creative industries intersect with economic development.
That orientation is increasingly important as Nigeria explores new pathways for economic diversification beyond traditional sectors such as oil and gas.
The Orange Economy offers a compelling alternative growth pathway because it leverages cultural capital, youth creativity and digital platforms.
The challenge lies not in the availability of talent but in the construction of institutional systems that allow that talent to flourish commercially.
The NIPSS workshop therefore represents more than a routine academic engagement. It signals an emerging policy consensus that Nigeria’s creative industries require structured national attention.
Mr. Etuk summarised that outlook succinctly when he described the collective sentiment emerging from the dialogue. “The consensus: Nigeria’s Orange Economy is poised for growth, and collaborative efforts can unlock innovative entrepreneurs’ potential, driving economic prosperity,” he said.
If that consensus translates into actionable policy frameworks, the workshop at NIPSS may ultimately prove to be an early milestone in Nigeria’s effort to formalise the economic power of its creative sector.
DATA BOX
Key Institutional Engagement Indicators
Workshop platform: National Institute for Policy and Strategic Studies Senior Executive Course 2026
Location: Kuru, Plateau State
Institution represented: Nigerian Film Corporation (NFC)
Sector focus: Nigeria’s Orange Economy and creative industries
Policy themes examined: Legislative frameworks, institutional collaboration, sector growth strategy
WHO WINS / WHO LOSES
Winners
Creative entrepreneurs across Nigeria’s film, music and digital content sectors
Young innovators seeking structured support for creative ventures
Government institutions pursuing economic diversification through cultural industries
Investors interested in emerging creative economy opportunities
Potential Losers
Unregulated informal operators resistant to structured governance frameworks
Content intermediaries benefiting from weak intellectual property protections
POLICY SIGNALS
The workshop signals a growing institutional recognition that Nigeria’s creative industries require structured policy support.
By examining legislative frameworks and regulatory instruments at the National Institute for Policy and Strategic Studies, policymakers are positioning the Orange Economy within Nigeria’s long-term development planning architecture.
INVESTOR SIGNAL
The engagement between the Nigerian Film Corporation and the National Institute for Policy and Strategic Studies suggests that Nigeria’s creative economy may soon benefit from clearer policy frameworks and regulatory support.
For investors in film production, digital content, and creative infrastructure, such policy clarity reduces uncertainty and expands opportunities for long-term sector participation.
RISK RADAR
Policy Execution Risk
The translation of workshop recommendations into enforceable policy frameworks will determine whether momentum converts into tangible sector reforms.
Institutional Coordination Risk
Multiple agencies involved in creative sector governance may require stronger coordination to avoid policy fragmentation.
Financing Risk
Without dedicated financing mechanisms, creative entrepreneurs may still struggle to scale despite improved policy frameworks.
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