{"id":7076,"date":"2026-06-19T18:09:43","date_gmt":"2026-06-19T18:09:43","guid":{"rendered":"https:\/\/stakebridgeirpr.com\/media\/?p=7076"},"modified":"2026-06-19T18:09:43","modified_gmt":"2026-06-19T18:09:43","slug":"lcci-says-ai-e-commerce-will-drive-tourism-growth","status":"publish","type":"post","link":"https:\/\/stakebridgeirpr.com\/media\/lcci-says-ai-e-commerce-will-drive-tourism-growth\/","title":{"rendered":"LCCI Says AI, E-Commerce Will Drive Tourism Growth"},"content":{"rendered":"

By Olumide Johnson<\/strong><\/p>\n

 <\/p>\n

Stakeholders at the Lagos Chamber of Commerce and Industry (LCCI) Hotel and Tourism Group Joint Seminar with the E-Commerce Group in Lagos recently argued that Nigeria’s tourism operators must adopt e-commerce, digital payments and artificial intelligence (AI) to capture a larger share of the sector’s projected growth. Leye Kupoluyi, President of LCCI; Temidayo Ojo, Chairman of the E-Commerce Group and Chief Executive Officer of Jumia Nigeria, represented by Nicholas Obasigie, Head of Seller Management at Jumia Nigeria; and Bade Adesemowo, Co-founder and Chief Technology Officer of eMigr8.ai, contended that future tourism revenues will increasingly depend on digital discovery, booking, payments and personalised customer experiences rather than destination appeal alone.<\/p>\n

DECISION HIGHLIGHT<\/strong><\/p>\n

The industry is redefining tourism competitiveness around digital accessibility and customer experience, positioning technology adoption as a revenue imperative rather than an operational enhancement.<\/p>\n

DECISION MEMO<\/strong><\/p>\n

The central message from the seminar was that tourism and e-commerce are no longer separate industries. The value chain is increasingly being shaped by how consumers discover, compare, book and pay for services through digital channels.<\/p>\n

Kupoluyi described the convergence as a structural shift, stating: \u201cTourism and e-commerce are no longer adjacent industries in Nigeria; they are converging into one digital growth engine, and whoever masters that merger first wins the next decade of African travel and hospitality.\u201d<\/p>\n

He linked the opportunity to projected sector growth, noting that \u201cThe next wave of revenue will be won on how easily Nigerians discover and pay for local travel, not on destination appeal alone.\u201d His assessment suggests that distribution efficiency is becoming as important as tourism assets themselves.<\/p>\n

The emergence of social commerce further alters competitive dynamics. According to Kupoluyi, \u201cSocial commerce, not the traditional website, is becoming the new front door to Nigerian travel and hospitality.\u201d This implies that operators lacking seamless booking and payment capabilities on social platforms risk losing visibility in the fastest-growing consumer channels.<\/p>\n

Obasigie, representing Temidayo Ojo, reinforced the customer experience dimension. \u201cToday\u2019s customers no longer buy products alone. They buy speed, convenience, trust, experience and after-sales support,\u201d he said. His observation highlights the shift from transaction-based competition to experience-based competition.<\/p>\n

Artificial intelligence emerged as the next differentiator. Adesemowo argued that AI enables operators to automate processes and personalise services at scale. \u201cWe\u2019re seeing an opportunity to hyper-personalise tours in a sense that you can hyper-personalise to say, \u2018This is exactly what my specific client wants at this point,\u2019\u201d he said.<\/p>\n

Adesemowo also warned that adoption speed could become a competitive dividing line: \u201cAI will not take your job, but somebody using AI will take your job.\u201d The implication is that technology is moving from a support function to a strategic determinant of market share.<\/p>\n

DATA BOX<\/strong><\/p>\n