{"id":7736,"date":"2026-07-14T10:59:57","date_gmt":"2026-07-14T10:59:57","guid":{"rendered":"https:\/\/stakebridgeirpr.com\/media\/?p=7736"},"modified":"2026-07-14T10:59:57","modified_gmt":"2026-07-14T10:59:57","slug":"okonjo-iweala-backs-nigerias-creative-economy-growth-ambition","status":"publish","type":"post","link":"https:\/\/stakebridgeirpr.com\/media\/okonjo-iweala-backs-nigerias-creative-economy-growth-ambition\/","title":{"rendered":"Okonjo-Iweala Backs Nigeria\u2019s Creative Economy Growth Ambition"},"content":{"rendered":"

By Ovio Peters<\/strong><\/p>\n

 <\/p>\n

The Director-General (DG) of the World Trade Organization (WTO), Dr. Ngozi Okonjo-Iweala, recently met in Geneva with Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musa Musawa, alongside Charg\u00e9 d’Affaires a.i. at Nigeria’s Permanent Mission to the United Nations and other International Organisations, Ambassador Innocent Iwejuo, Director-General (DG) of the National Council for Arts and Culture (NCAC), Obi Asika, Special Assistant to the President on Creativity, Baba Agba, and recording artist LadiPoe. Following the engagement, Okonjo-Iweala commended the performance of Nigeria’s creative industry, describing it as a significant contributor to economic growth, employment and income generation, particularly for young Nigerians.<\/p>\n

DECISION HIGHLIGHT<\/strong><\/p>\n

The meeting elevates Nigeria’s creative economy within global economic policy discussions, reinforcing its positioning as a legitimate trade, employment and growth sector rather than solely a cultural industry.<\/p>\n

DECISION MEMO<\/strong><\/p>\n

Okonjo-Iweala’s remarks represent more than diplomatic encouragement. As head of the WTO, her recognition places Nigeria’s creative economy within the broader context of international trade, services exports and economic diversification.<\/p>\n

The composition of the delegation also reflects an increasingly coordinated policy architecture linking government, diplomacy, culture and the private creative sector. That alignment suggests a deliberate effort to present the creative economy as an integrated economic asset capable of attracting investment, expanding exports and creating employment.<\/p>\n

Okonjo-Iweala stated: “A very joyful meeting with the Minister of Art, Culture, Tourism and the Creative Economy of Nigeria… So proud of what Nigeria’s creative industry is doing, including its significant contribution to economic growth, jobs, and incomes, particularly for our young people.”<\/p>\n

Her emphasis on growth, jobs and incomes frames the sector in measurable economic terms rather than cultural symbolism, reinforcing its relevance to Nigeria’s broader diversification agenda.<\/p>\n

DATA BOX<\/strong><\/p>\n