By Hannah Yemisi First Bank of Nigeria Limited (FirstBank) confirmed the appointment of Mr. Olayinka Thomas Ijabiyi as substantive Group Head, Marketing and Corporate Communications, …
Tag:
Brand Strategy
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Creative Economy
CrisNow Builds Integrated Advertising Production Model In Nigeria
by StakeBridgeby StakeBridge 3 minutes readBy Jeremiah Obeche Abuja-based CrisNow Global Solutions, led by Richard Chikwado Ikpeama, is expanding its profile as a vertically integrated creative advertising production outfit, delivering …
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Creative Economy
Heineken Leverages Culture To Expand Premium Market Share In Nigeria
by StakeBridgeby StakeBridge 2 minutes readBy Ovio Peters Heineken a few weeks ago staged its ‘City of Cities’ cultural activation in Port Harcourt, combining fashion, music, and local creative showcases …