From Nollywood to Afrobeats, Nigeria’s creative industries are global assets. We examine their economic value, financing structures, and cultural exports as engines of growth.
• Creative entrepreneurship, financing, and IP rights
• Investment and global positioning of Nigeria’s creative exports
• Creative economy: economic value of music, film, fashion, arts, culture, media)
• Sports business, tourism, and hospitality
By Ovio Peters Nigeria’s push to diversify beyond oil is drawing renewed attention to the tourism and creative sectors, with policymakers and private actors increasingly positioning …