From Nollywood to Afrobeats, Nigeria’s creative industries are global assets. We examine their economic value, financing structures, and cultural exports as engines of growth.
• Creative entrepreneurship, financing, and IP rights
• Investment and global positioning of Nigeria’s creative exports
• Creative economy: economic value of music, film, fashion, arts, culture, media)
• Sports business, tourism, and hospitality
By Ovio Peters Three foreign-owned music distribution companies, Empire, Sony Music Group, and Universal Music Group, accounted for 68 percent of Nigeria’s total music streaming volume …