By Enam Obiosio
LivingTrust Mortgage Bank Plc has been named “Mortgage Bank of the Year 2025” at the Africa Fast Growth Brands Awards, a development that speaks not only to its operational success but also to the strength of its investor relations strategy in Nigeria’s housing finance market, a sector where confidence, governance, and clarity of communication determine market leadership.
The Africa Fast Growth Brands Awards spotlight institutions that combine growth with credibility, customer trust, and sustainable impact. LivingTrust’s win reflects more than financial performance.
It signals to investors, regulators, and partners that the bank has built an identity grounded in transparency, disciplined governance, and consistency, three pillars that investor relations professionals recognise as essential for long term capital attraction.
A customer-driven strategy backed by investor-grade credibility
LivingTrust was commended for its strong financial performance and customer-centric mortgage solutions, but the deeper story is how the bank has communicated this growth to the market. In an industry historically marked by trust deficits, long approval cycles, and regulatory scrutiny, LivingTrust has used clear communication, timely disclosures, and strategic stakeholder engagement to differentiate itself.
For IR practitioners, the bank’s approach mirrors global best practice: pair financial strength with open, consistent storytelling about how products, risk management, and customer experience drive sustainable returns.
Governance that strengthens investor confidence
The bank’s recognition also reflects the confidence of investors who have watched LivingTrust deliver steady growth over multiple reporting cycles. Strong governance is often described as a silent asset, yet it is one of the most influential factors for investors in Nigeria’s financial services sector. LivingTrust’s governance framework has supported capital raising efforts, enhanced regulatory credibility, and reduced perceived risk for shareholders.
Investor relations has played a central role in reinforcing this perception, helping the bank communicate its governance culture with clarity that appeals to institutional investors, pension funds, and long term retail shareholders.
Growth milestones that reinforce the bank’s investment story
LivingTrust has expanded its customer base and scaled home financing solutions that appeal to middle-income and emerging-market households. These milestones support a compelling investment narrative: a mortgage bank that is growing in a housing market with massive unmet demand. Nigeria’s housing deficit – estimated in the millions – creates a long horizon of opportunity, but investors need evidence of disciplined execution.
LivingTrust has consistently offered such evidence through performance updates, strategic engagement, and financial disclosures.
This award now becomes a narrative tool. It strengthens the bank’s investment story by validating its growth trajectory through an independent, reputable platform.
An award that becomes strategic leverage in the IR ecosystem
Winning “Mortgage Bank of the Year 2025” gives LivingTrust a credibility advantage in its engagements with shareholders, regulators, rating agencies, and potential funding partners. IR teams understand the power of third-party validation, especially in a competitive space where capital providers must distinguish between hype and sustainable performance.
The award reinforces the bank’s market positioning while giving its IR function a fresh channel to shape investor perception. It signals reliability to bond investors seeking exposure to stable financial institutions, reassures equity holders who prioritise consistent growth, and strengthens the bank’s profile as it explores partnerships or expansion initiatives.
Setting the tone for the future
As LivingTrust’s reputation grows across Africa’s mortgage and housing finance ecosystem, the bank’s IR strategy will remain central to how it communicates expansion plans, manages risk, and strengthens market confidence. The award recognises performance, but it also heightens expectations. Investors will expect deeper disclosures, clearer strategy articulation, and stronger visibility into the bank’s execution roadmap.
With this recognition, LivingTrust is better positioned to shape the broader conversation about Nigeria’s housing finance future, attract new investors, and build long term capital partnerships.
For a mortgage bank operating in one of Africa’s most challenging but high-potential sectors, the “Mortgage Bank of the Year 2025” title does more than celebrate success. It strengthens the bank’s strategic voice and reinforces the critical role that disciplined investor relations now plays in turning performance into sustained market leadership.
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